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They were once a regular feature of many a housewife’s social calendar, the hosts selling the latest goodies direct to their nearest and dearest.
Now home-shopping parties are making a comeback – thanks to the difficult economic climate.
Though the format may be largely unchanged, the wares on offer are increasingly upmarket, with Tupperware and risque lingerie swapped for products such as Jamie Oliver’s cookware range.
Home ‘party’ sales have surged by 120 per cent in the past two years to an annual total of 400 million, with the rise put down in part to friends seeking a cheaper alternative to going out for the evening.
Tupperware party time: Sales of products at home have rocketed thanks to the difficult economic climate
And, facing a tough job market, around 20,000 more have become ‘direct sellers’ in the past two years, taking the total to 400,000.
Last year saw a 26 per cent increase in men signing up, according to the Direct Sales Association.
Paul Southworth, DSA director general, said: ‘Whereas people might have gone out for dinner or drinks before the recession, direct-selling parties are a cheaper night in socialising with friends and family.’
On sale: Jamie Oliver's pressure cooker
Jamie Oliver’s popular cookware range is now sold at home parties across the land. Women gather at a friend’s house over drinks and nibbles, watch a video of Jamie in action and then are asked to buy anything from a ceramic rice steamer to an olive oil drizzler.
Few can resist the unspoken pressure to help out the host and make a purchase.
Other new brands cashing-in on the home shopping circuit include Pampered Chef, US jewellery brand Silpada, Best in Glass, Barefoot Books and Forever Living aloe vera products.
In the current tough job market, with part-time employment on the increase, almost 400,000 people are attempting to make a living out of direct selling.
Despite the wide variety of new products Avon, which has global sales of 7billion, remains the biggest direct seller.
Bargains are unlikely to beat what is available over the internet, but the social aspect of home shopping parties has added to their appeal at a time when people don’t go out as often.
‘The reason people liked village shops was because of the friendship and gossiping,’ said Jeremy Baker, retail analyst and affiliate professor at ESCP Europe Business School.
‘Modern retail has become so efficient that it’s quite nice going back to the village shop idea where everyone is sitting around being friendly and using shopping as an excuse.’
Wholesale handbags and scarves meet present trend - pressbox.co.uk
Added: (Sun May 27 2012)
Pressbox (Press Release) - Ultimate consumers of present world like things which add to the fashion. They are so fond of it that many potential customers pay for it and have it at wholesale price so that they can reduce per unit cost. Whether it is wholesale handbags or it is fashionable scarves in bulk, they prefer it because both add to the attractiveness of the person who takes it. Generally, handbags are used by girls but when it comes to fashion of men, it is wholesale scarves which dominate the market. Scarves has been a part of mens fashion since some decades and now people are very much accustomed to it so there is a part of society who always want to wear scarves for fashion.
Wholesale handbags industry has multiplied since decades due to the fact that handbags or purses have very high demand in the market. If we look back one or two centuries back, there were no such demand for handbags purses, but today, women of all over the world like purses. Previously, manufacturers of handbags purses used to produce it within certain time. This production was enough to supply purses in the market whole year. But today, producers manufacture handbags all year and supply wholesale handbags in the market still there is demand for purses. The main reason behind it is people were not very stylish few centuries back as they liked to live simply whereas people of present generation are very fashionable and look forward to live in style.
On the other hand, if we take up the demand for wholesale scarves, it can be analyzed that the demand for both, handbags and scarves, have increased tremendously in recent years. The reason of increase in demand of wholesale handbags has been discussed before, but what is the reason of increase in demand of wholesale scarves? Scarves are demanded in bulks by the ultimate customers because they need to wear different scarves with different clothes as one scarf will never suit all types of clothes.
Wholesale scarves include different varieties of scarves i.e. the quality, colors and design of scarves differ. Producers manufacture different creative sets of scarves for different types of customers. As all the customers do not have same taste and preferences, a person may not like one set of wholesale scarves which the other person liked very much.
As world is moving towards development and people like to go to places where every type of products can be found, many wholesale scarves sellers have started selling other stylish products and accessories like handbags in bulk. Today, if you want to buy wholesale scarves as well as handbags quickly and conveniently, the best thing you can do is search for commercial websites which sell both the products in bulks and order the quantity that you want after selecting the type of product.
Are you planning to buy wholesale handbags? You can also go for wholesale scarves to meet the trend of present society.
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