By Daily Mail Reporter

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Casual range: Sales of women's tops struggle amid heavy discounting and wet weather

Casual range: Sales of women's tops struggle amid heavy discounting and wet weather

Venerable retailer Marks & Spencer is feeling the chill on the High Street as grim shopping trends are compounded by stock buying blunders.

The firm blamed stock problems for its worst clothing and general merchandise sales performance for more than three years.

Head of general merchandise, Kate Bostock, is stepping down and former Debenhams chief Belinda Earl is being parachuted in as style director, as sales of clothing basics like women's casual tops were hit by heavy discounting and wet weather.

The retailer, which has more than 700 stores in the UK, suffered a 6.8 per cent slump in non-food business in the 13 weeks to June 30, revealing weakness unmatched since the quarter to December 2008.

Despite high-profile adverts featuring celebrities such as Gary Barlow, overall UK like-for-like sales fell 2.8 per cent - also the worst performance for M&S for more than three years - even though food sales rose 0.6 per cent.

The dire sales will ramp up pressure on chief executive Marc Bolland at M&S's annual meeting today amid expectations that many shareholders will vote against a pay package that could earn him as much as 6million.

The retailer is now worth less than rival Next on the London stock market, while online fashion store Asos added to the strain on M&S by reporting a better-than-expected 8 per cent rise in UK sales today.

Unsold stock: Shoppers have shunned M&S seasonal ranges, meaning its summer sale could be brought forward

The latest figures will also add to fears that Marks, the UK's biggest fashion retailer, is losing its grip on the key womenswear market, with some analysts reporting that its ranges are off-trend.

Independent retail analyst Nick Bubb said: 'M&S's problems in womenswear go far beyond the weather as they are clearly losing market share.'

CHANGE AT THE TOP

Retail guru Belinda Earl


Belinda Earl, the retail guru charged with revitalising Marks & Spencer's clothing offer is best known for her role at the helm of Debenhams a decade ago.

In a retail career spanning more than 25 years, Belinda Earl worked her way up to become chief executive of the department store chain, leaving in 2003 when the company was taken over in a 1.7 billion offer from a private consortium.

More recently, Earl teamed up with fashion entrepreneur Harold Tillman at Aquascutum and Jaeger, although their bid to revive the luxury brands was hit by tough trading conditions in the wake of the financial crisis.

Aquascutum collapsed into administration earlier this year and Jaeger was sold to a private equity firm owned by British venture capitalist Jon Moulton for 19.5million.

Earl, who left Jaeger earlier this year after taking sick leave, is set to take up the newly-created role as style director at M&S from September but will only work two or three days a week.

M&S wares are advertised by celebrities such as Gary Barlow and Myleene Klass but there is a feeling that recent lines have been 'off-trend'.

However, Marks is confident in Earl's 'unique insight into British style'. 

He added that Kate Bostock had been made a scapegoat as Mr Bolland fought for his job.

John Ibbotson of consultant Retail Vision warned that unsold sun hats and summer dresses could become a millstone and force M&S to bring forward their seasonal sales to mid-summer.

Bostock's role will be taken by John Dixon, who has been with the company for 26 years and is seen as a potential successor to Mr Bolland.

Ms Earl, who will work for the chain for two to three days a week, left Jaeger earlier this year after a period of sick leave.

She was chief executive of Debenhams between 2000 and 2003.

The stock issues were a continuation of the problem M&S reported in April when it did not buy enough of some of its best selling lines, and said it could have sold more than double the number of pump shoes.

However, Marks is confident that it is taking the necessary steps to address the poor performance of its non-food business.

As well as the shake-up in the management team, it has improved buying and merchandising and believes its stock will be back on target in time for the autumn-winter season, which will be launched in stores later this month.

Sales of coats, jackets and hosiery did well in the bad weather but the fall in casual wear business hurt the firm because it traditionally makes up a large proportion of sales at this time of year.

Food sales have been boosted by the celebrations surrounding the Diamond Jubilee, helped by launching its Simply M&S budget range and new products including 200 British lines.

The group also said the roll-out its new design of stores was on-track, after it admitted its outlets were difficult to shop in.

Shares in M&S were 4.1p higher at 325.1p in early trading.

View from the City

Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, said: 'As largely expected, the weather has resulted in an update from M&S which is something of a damp squib.

'In particular, the decline in general merchandise has continued, albeit for different reasons. This in part has caused yet another management change, which is unsettling given the perception that M&S has yet to find its new niche.

'Whilst sales remain under pressure in a fiercely competitive environment, the more successful retailers have themselves reported numbers which could imply a deeper problem at M&S.

Happier times: Departing boss Kate Bostock poses with an M&S model

Happier times: Departing boss Kate Bostock poses with an M&S model

'On the upside, Chinese and Indian sales and the online channel continued their promising progress, Food is still holding its own and the dividend yield of 5.3 per cent is attractive in the current interest rate environment.'

John Ibbotson, director of retail consultant Retail Vision, said: 'Their umbrella and raincoat sales might have soared, but Marks and Spencer have clearly been hit hard by the exceptionally wet weather in May and June.

'While all retailers with seasonal lines are at risk from dramatically unseasonal weather, Marks have suffered more than most. Only their food department stayed afloat amid a deluge of bad numbers.'

And he added: 'The pain could be just beginning. The unsold sun hats, summer dresses and so on now threaten to become a millstone around their necks.

'Marks may be forced to bring their end of summer sales forward to mid-summer, or risk being caught with lots of difficult-to-sell stock come autumn.'

Stock trend: Marks shares have had a bumpy ride over the past year

Stock trend: Marks shares have had a bumpy ride over the past year



Here's what other readers have said. Why not add your thoughts, or debate this issue live on our message boards.

The comments below have not been moderated.

Maybe when (if) I need summer clothes I will go there .. . . .if they have a sale on. I find their clothing boring and uninspiring for the price. If they announced that they will sell British manufactured clothing only then I would gladly shop there.

sue surrey, i would love to see some one like baldrick modelling the latest clothes, now that would catch my attention. Agree though, who wants to see another load of over paid celebs, with things as they are out in the real world it just feels like they are rubbing our noses in it. M and S clothes are like the rest of the high street , badly sized, and only fit for the bin after a couple of wears. May as well shop at primark, why pay more for what is only the same cheap tat. Can not say i am mad on their food either, it has become quite processed and over priced too.

"Sales of women's tops struggle amid heavy discounting and wet weather" Sales of women's tops struggle because they are either sleeveless or very short sleeved when most middle aged women would, sensibly, rather cover their upper arms. They have struggled too, because the necklines are too low, the length too short and the fabric vile. I did see one top that looked good on the hangar and then I remembered that is was identical to one bought 4 years ago which I had washed once and then used as a duster because it was such poor quality. I gave it a miss.

Too expensive and too frumpy!

M&S started to lose its appeal for me when its short length trousers suddenly grew an extra two inches (about six years ago). That, and the general poor quality and manufacture of their clothes these days, means they were lucky to avoid an even bigger drop in market share. I used to live in M&S rollneck sweaters in the winter and they lasted for ages (years!). These days, their sweaters are too short (I struggle to find anything which comes down to my hips and I'm only 5'1") and too flimsy. I can't remember the last time I bought clothes in M&S.

Have a look at the garment labels and note the quality and the country of manufacture, it is hard to find a UK manufacturer. So we now know why the quality has gone pear shaped at the expense of profit and UK jobs. No doubt a management decision, which is short sighted and is exerting long lasting damage. - Millie Cameron, Ripley, 10/7/2012 14:23>>>>They kicked out most British manufacturers some years ago now & this was predicted. But unless you go really upmarket the quality is now like all the other High St. shops but quite often dearer. But then they have lots of big stores to maintain. And would most people pay more for better quality fabrics like premium cotton or wool or silk? My nearest store at Fosse Park is currently undergoing a massive revamp - wonder how much that is costing? It is looking good so far but has the same stock as before!

Have a look at the garment labels and note the quality and the country of manufacture, it is hard to find a UK manufacturer. So we now know why the quality has gone pear shaped at the expense of profit and UK jobs. No doubt a management decision, which is short sighted and is exerting long lasting damage.

I buy less & less in M&S now. This summer's tops in particular are awful - dowdy, dismal colours & patterns & in ghastly synthetic jersey or polyester. And why do they give acres of floor space to plain, boring t-shirts?? If I want a pair of jeans or trousers I have to try on at least 6 pairs (I am size 14). Per Una is OK if you like frilly but they are the same designs each season but in different colours. Other High St. chains are not much better & have all the same styles. I have now found Scandinavian labels such as Sandwich & Masai Clothing. More expensive yes but I'd rather have fewer of these. The cut & styles are so different.

I like M&S, I have 2 beautiful coats from there and their accessories are great, with really nice bags and shoes. I agree that at 23 most of they styles are a little old for me, but that's fine, they always have been. I always like to buy my mum something from M&S for her birthday because there are usually some nice designs, particularly Per Una, and they don't follow trends too closely, which is nice because nowadays most highstreet shops hold essentially the same collection of clothes so you can't get anything different. The only thing I would say is that if I go in to buy my mum a top I know I will be spending around £39.50 for something I would probably pay about £19.99 for elsewhere.

Apart from not liking a lot of the lines in M&S, my size 14 wife usually cannot find a size 14 in what she does want on the racks. As we don't live in an area that has a M&S clothes shop that means that she doesn't spend her money there. M&S has a problem in stocking, and restocking their racks in the sizes that customers want.

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