Miura Boiler, Inc.
1900 The Exchange, Ste. 330
Atlanta, GA, 30339
USA
Press release date: March 15, 2012
Tread Rubber Manufacturer Retires an Old Fire-Tube Boiler and Realizes Multiple Benefits in Economy, Steam Response, Product Quality, and Maintenance With a New Miura LX-200
ATLANTA - Northwest Wholesale & Retreading was "green" long before most people knew what that meant. Manufacturers of tread rubber for the past 50 years, the company retreads tires used on specialized off-road vehicles. A form of recycling, it extends the life of the giant tires used on earthmovers and other equipment. More recently, Northwest became even "greener," reducing emissions and saving on energy while simultaneously improving its steam response and manufacturing efficiencies by installing an LX-200 steam boiler from Miura, the world leader in ultra-low NOx modular on-demand steam solutions. As Willis Gill, owner of the Portland, Oregon-based company notes, the ability of the Miura boiler to deliver full steam from a cold start in under five minutes ensures the consistent pressure crucial to Northwest's retreading process.
"The Miura LX-200 replaced an old fire-tube boiler, which used to take a lot longer to warm-up and prepare the plant for vulcanizing tires," Gill explains. "With the Miura LX-200, it's practically producing steam from the moment you turn it on. It warms the plant up much more quickly. Some of our applications are both temperature- and pressure-sensitive, and maintaining the consistency of both is essential to quality. We have huge fluctuations in the amount of steam that we need. The old boilers couldn't maintain constant steam pressure. Loading our big pressure chambers is a slow step-by-step process, and the old boilers took a while to warm back up again every time we opened the steam valves. The Miura boiler provides a steady heat source and greatly improves our flow. When we open the valves the Miura goes right into high-fire and the steam pressure is almost instant."
Miura's on-demand steam capability is a result of its unique "once-through" fin-tube design, which uses far less water than traditional boilers do and speeds the time required to achieve full steam. Miura boilers can go from a cold start to full steam in less than five minutes, precisely matching load fluctuations and conserving energy during stand-by idle. Gill estimates that Northwest is saving approximately $1,600 a month in fuel costs.
"We are saving at least 10 percent in fuel costs, and possibly more," Gill notes. "We're not sure because at about the same time that we put in our Miura boiler our production started going up, and the higher your production, the more efficient the plant is. Lower energy bills, however, are only part of the value Miura provides. We are getting more bang for our buck because Miura also enables us to deliver a higher-quality product. Adjustments are very expensive, but our adjustment rate has gone down since installing the Miura LX-200."
Green Advantage
Because Miura's unique "once-through" fin-tube design burns less fuel, it also reduces emissions. Miura boilers output reduced levels of nitrogen oxides (NOx), a major contributor to air pollution, as well as carbon dioxide (CO2), the most prevalent of greenhouse gases. Miura boilers achieve low-NOx performance by reducing the temperature of the boiler's flame, which in turn reduces the amount of excited nitrogen atoms available to bond with oxygen to form nitrogen oxides. As a result, NOx emissions are reduced to around one-quarter of what traditional fire-tube boilers emit. This enables Miura boilers to comply with even the most stringent air-quality regulations. With regard to reduced CO2 emissions, Miura's technology leverages superior operating efficiency to contribute significant carbon abatement with a payback.
"Everyone wants to do the right things and be 'green,' but to be able to do them as a by-product of generating steam is fantastic," Gill states. "And on top of the reduced emissions from our Miura boiler is the fact that we save these big tires, which is also a 'green' thing to do. Instead of discarding old tires and buying new ones, customers can get their tires retread once or twice, which is better for the environment."
Quicker, Cleaner, Smarter
In addition to improvements in steam response and manufacturing quality, lower energy costs, and reduced emissions, there are even more advantages Northwest has realized from choosing a Miura LX-200 boiler, Gill reveals.
"Labor savings, as far as annual inspections and things like that, are a big benefit with Miura," he says. "The old boiler used to require six man-days each year on the annual inspection and for rebuilding stuff. With the new Miura boiler the same two guys can do it in about three or four hours. And the Miura is much cleaner than the old boiler, which our maintenance people really appreciate."
"The Miura boiler also has electronic controls on it," Gill adds. "If there's a problem, which doesn't happen very often, the maintenance guys can see almost instantly what's causing it."
Every Miura boiler features Miura's BL Micro Controller, which keeps track of multiple individual monitoring points. An advanced diagnostic system, it can identify any potential challenge to smooth operation and recommend a solution on an easy-to-read display. A "sliding-window feature" records events four seconds before they occur for fast and effective trouble-shooting. This system can also be accessed via the Internet (Miura Online Maintenance, or "MOM") for remote monitoring and diagnostics.
Saving Space
GVA Northwest, LLC a Miura representative and service company, also based in Portland, provided and installed Northwest Wholesale & Retreading's Miura LX-200 as part of a turn-key operation that also includes service, water softener, and colormetry.
Last but not least, one more benefit of Miura's unique "once-through" fin-tube design is a much smaller footprint, as compared to traditional fire-tube boilers. Even with a much-reduced physical size, however, Miura's exclusive technology produces BHP outputs comparable to much larger units.
"Someday we may figure out a good use for the empty space," Gill says, "because essentially about two-thirds of the space that used to be taken up by our old boiler is now saved. It's a nice advantage. Miura makes good little boilers."
About Miura Boiler
Miura Boiler was founded in 1927 and has grown to become one of the largest industrial steam boiler manufacturers in the world. In 2009, Miura opened a new U.S. manufacturing facility in Polk County, Georgia. For more information on Miura Boiler, call in the USA 1-888-309-5574. In Canada call 1-800-666-2182. Visit Miura online at: www.miuraboiler.com.
Burberry ups capex to expand retail space - Life Style Extra
Adjusted profit before tax (which excludes restructuring costs and other items) increased by 26% from 298m to 376m, slightly ahead of consensus forecasts of 374.7m. Meanwhile, the retail/wholesale operating margin improved by 80 basis points to 16.4%.
Revenue figures for the second half were already disclosed in the pre-close trading update last month and so won't come as much surprise to the market. Sales totalled 1,857m, up 24% from 1,501m the year before. Underlying growth, calculated at constant exchange rates, was 23%.
Despite the strong growth reported, the stock was under heavy selling on Wednesday. Analysts at Investec said that due to the in-line figures, "the lack of upgrades may see bears take issue today". By 09:44, shares were down 3.61% at 1,336p.
Within retail, all regions and product divisions showed double-digit growth during the year with total retail revenues rising 32% to 1,270.3m. However, as previously indicated, like-for-like growth (comparable store sales) slowed from 16% in the first half to 12% in the second, resulting in a 14% increase year-on-year.
Burberry opened 23 mainline stores - including the first flagship stores in Hong Kong, Paris and Taipei - and 25 concessions during the 2011/12 year, closing 10 and 16, respectively.
The full-year dividend was raised from 20p to 25p, slightly ahead of the 24.58p consensus estimate.
"While we remain vigilant about the external environment, we will continue to invest in front-end opportunities within our brand, digital and retail strategies, to drive sustained, profitable growth and enduring customer engagement over the long term," said Chief Executive Officer Angela Ahrendts.
REINVESTING FOR THE FUTURE
A net 15 mainline stores are planned for the current year and capital expenditure should increase from 153m to 180-200m as retail space is expected to grow by 12-14%.
Analysts at brokerage Nomura said this morning that it would maintain its current-year forecasts following the statement and reiterated its buy recommendation for the stock. "Strong returns and pricing power give [Burberry the] confidence to accelerate investment," they said.
The firm said that the phasing of revenue and investment is expected to lead to lower operating margins in retail and wholesale in the first half of this year (ending September 2012). For the full year 2012/13 though, it expects "modest improvement" in margin.
Meanwhile, licensing revenues are expected to be flat this year, as growth in global product licenses is offset by the planned termination and downsizing of Japanese non-apparel licences.
BC
Countless Online Shops For wholesale Mobile Accessories - American Chronicle
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Ralph Lauren ends FY with net income of $681 mln - FashionUnited.co.uk
For Fiscal 2012, wholesale revenues were $3.2 billion, 17 per cent greater than previous year. Whereas, with an increase of 10 per cent, wholesale sales rose to $828 million from $752 million and retail sales rose 19 per cent to $752 million from $631 million in the fourth quarter of Fiscal 2011.
Retail sales for Fiscal 2012 were up 27 per cent to $3.4 billion from $2.7 billion in Fiscal 2011 and in the fourth quarter, it rose 19 per cent to $752 million from $631 million. Total comparable store sales for Fiscal 2012 rose 14 per cent, whereas comparable store sales increased 12 per cent as compared to last year fourth quarter.
Licensing royalties of $181 million in Fiscal 2012 were 1 per cent above Fiscal 2011’s level. Gross profit for Fiscal 2012 increased 20 per cent to $4.0 billion compared to $3.3 billion in Fiscal 2011. Gross profit rate for Fiscal 2012 was 58.3 per cent, 30 basis points below the prior year. Operating expenses for Fiscal 2012 were $3.0 billion, 20 per cent greater than Fiscal 2011. Operating expense margin was 43.1 per cent, 60 basis points below Fiscal 2011. Fiscal 2012’s operating income of $1.0 billion was 23 per cent greater than Fiscal 2011 and the operating margin increased 30 basis points to 15.2 per cent. Wholesale operating income rose 9 per cent in Fiscal 2012 to $666 million from $612 million in Fiscal 2011. Wholesale operating margin for Fiscal 2012 was 20.5 per cent compared to 22.0 per cent in Fiscal 2011. Retail operating income increased 44 per cent in Fiscal 2012 to $558 million from $388 million in Fiscal 2011, and retail operating margin improved 200 basis points to 16.3 per cent. Fiscal 2012 licensing operating income increased 4 per cent to $112 million from $108 million in Fiscal 2011.
Net income for Fiscal 2012 increased 20 per cent to $681 million from $568 million in Fiscal 2011. Net income per diluted share for Fiscal 2012 was $7.13, 24 per cent greater than the $5.75 earned in Fiscal 2011. The company ended Fiscal 2012 with $1.3 billion in cash and investments compared to $1.1 billion in cash and investments at the end of Fiscal 2011. Cash and investments net of debt (“net cash”) was $1.0 billion at the end of Fiscal 2012, compared to $839 million of net cash at the end of Fiscal 2011. The Company had $272 million in capital expenditures in Fiscal 2012, compared to $255 million in the prior year period.
As far as fourth quarter results are concerned, despite unprecedented raw materials cost inflation and highly uncertain market conditions that persisted throughout the year, net revenues for the fourth quarter increased 14 per cent to $1.6 billion from $1.4 billion in the fourth quarter of Fiscal 2011. With an increase of 10 per cent, wholesale sales rose to $828 million from $752 million and retail sales rose 19 per cent to $752 million from $631 million in the fourth quarter of Fiscal 2011. Comparable store sales increased 12 per cent as compared to last year.
Ralph Lauren Corporation has its roots in design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. Being in the market for more than 44 years now, Ralph Lauren has 379 directly operated stores, comprised of 103 Ralph Lauren stores, 59 Club Monaco stores, 201 Polo factory stores and 16 Rugby stores. The Company also operates 474 concession shop locations worldwide at the end of the fourth quarter. In addition to Company-operated locations, global licensing partners operated 59 Ralph Lauren stores and 27 dedicated concession shops as well as 58 Club Monaco stores.
Brother of murdered PI wants police shake-up (From Your Local Guardian) - Croydon Guardian
Review into collapsed murder trial of Thornton Heath private investigator published
8:41am Wednesday 23rd May 2012 in Croydon By Nick Hitchens
The family of a private investigator found with an axe embedded in his skull 25 years ago hope a judicial inquiry into the handling of his murder case will “embarrass” police into wholesale changes.
Daniel Morgan, who ran his company Southern Investigations from an office in Thornton Heath, was found brutally murdered outside a Sydenham pub in 1987 – six murder investigations have failed to convict his killer.
A review into the reasons behind the last trial collapse, in March last year, was published on Monday, four months later than promised, paving the way, his family hope, for a judicial inquiry.
Alastair Morgan, Daniel’s brother, said: “There was nothing in the review that surprised us.
“It was something we had to flush out, which is why it is so frustrating it has taken so long. Now the Home Secretary is going to be forced to respond to our request for an inquiry put in last August.”
The review into the trial by the Crown Prosecution Service and Metropolitan Police admits errors in disclosing evidence, as well as in the handling of key witnesses’ testimonies.
Such was the volume of evidence collected over more than 20 years, four crates of papers relating to the case, yet to be served upon the defence, were discovered during the trial.
Mr Morgan believes that due to the complexities and previous failures in putting together a case, the CPS will never bring criminal charges against those he suspects of his brother’s murder.
He said: “Barring a confession there is no possibility of ever bringing a criminal case. We are certain it would be fruitless and would just cause us further pain.”
Instead, the Morgan family hope a judicial inquiry will reveal a catalogue of mistakes and incidents of police corruption during the initial police inquiries into Daniel’s murder.
Mr Morgan said: “The way the case was handled needs to be put into the public domain. I think there is a culture of denial and cover-up responsible for police malpractice – it is almost a default reaction by police.
“The scale of this with regards the handling of Daniel’s case needs to be brought to light to embarrass and shock them out of this behaviour.”
A Home Office spokesman said: "It is deeply regrettable that Daniel Morgan's killers have not been brought to justice and we understand the strength of feeling this case has caused.
"We will carefully consider the Metropolitan Police and Crown Prosecution Service's joint report into the case.”
The family also hope links between the police, the News of the World and Daniel’s company Southern Investigations will be revealed during the Leveson Inquiry.
Related
Family of Daniel Morgan to meet police
25 years on, Morgan family still looking for answers
Morgan murder discussed in Parliament
Cheer, Cheer for Old Notre Dame - Patriot Post
Cheer, Cheer for Old Notre Dame
Wednesday, May 23, 2012
·When President Barack Obama appeared at Notre Dame in 2009 to accept an honorary law degree and deliver the university's commencement address, he did not dodge the fact that he favored legalized abortion and that Notre Dame -- and the Catholic Church to which it belongs -- does not.
Obama went so far as to suggest that the wholesale state-sanctioned killing of innocent human beings in their mothers' wombs was just one of those things that intelligent, well-educated people in a civilized society ought to be able to agreeably disagree about.
Indeed, he condescended so far as to say that in his health care policies he would protect the consciences of those who did not want to be complicit in other people's abortions.
"Let's honor the conscience of those who disagree with abortion, and draft a sensible conscience clause, and make sure that all of our health care policies are grounded not only in sound science, but also in clear ethics, as well as respect for the equality of women." Obama said. "Those are things we can do."
This week, Notre Dame sued Obama's administration, filing a complaint in federal court that is a systematic expose of the utter contempt the administration has shown for the consciences of those associated with Notre Dame and of Catholics in general.
In its complaint, Notre Dame explains that Obama secured passage of the Patient Protection and Affordable Care Act ("Obamacare") only by convincing "pro-life" Democrats that no one in his administration would use the act to fund abortions or force people to act against their consciences.
"Congressman Stupak and other pro-life House members indicated that they would refuse to vote for the Senate version because it failed adequately to prohibit federal funding of abortion," says Notre Dame's complaint. "To appease these representatives, President Obama issued an executive order providing that no executive agency would authorize the federal funding of abortion services.
"The Act was, therefore, passed based on the central premise that all agencies would uphold and follow 'longstanding Federal laws to protect conscience' and to prohibit federal funding of abortion," says Notre Dame.
"That executive order," says Notre Dame, "was consistent with a 2009 speech that President Obama gave at Notre Dame, in which he indicated that his administration would honor the conscience of those who disagree with abortion, and draft sensible conscience clauses."
Obama's executive order stated: "Under the Act, longstanding Federal laws to protect conscience ... remain intact and new protections prohibit discrimination against health care facilities and health care providers because of an unwillingness to provide, pay for, provide coverage of, or refer for abortions."
Obama, of course, did not tell the truth at Notre Dame. He did not tell the truth to Bart Stupak. He did not tell the truth in his executive order.
Notre Dame makes this quite clearly in its court filing.
"In stark contrast with the agreement essential to passage of the Affordable Care Act and President Obama's promise to protect religious liberty, the HHS's new guidelines required insurers and group health plans to cover 'all Food and Drug Administration approved contraceptive methods, sterilization procedures, and patient education and counseling for all women with reproductive capacity,'" says the university's complaint.
"FDA-approved contraceptives that qualify under these guidelines include drugs that induce abortions," says Notre Dame. "For example, the FDA has approved 'emergency contraceptives' such as the morning-after pill (otherwise known as Plan B), which operates by preventing a fertilized embryo from implanting in the womb, and Ulipristal (otherwise known as HRP 2000 or Ella), which likewise can induce abortions of living embryos."
Not only did Obama fail to protect the consciences of American Catholics and Catholic institutions, including Notre Dame, he directly attacked their freedom of conscience through a regulation that requires virtually all Catholic lay people to buy, and virtually all Catholic institutions to provide, health-insurance plans that cover, without any fees or co-pay, multiple practices that violate the moral teachings of the Catholic Church.
Notre Dame states this, too, repeatedly -- and with force -- in its complaint against the Obama administration.
"All of the required 'contraceptive methods' and 'sterilization procedures' violate Notre Dame's well-established and sincerely held religious beliefs that prohibit contraception and sterilization to inhibit procreation," says Notre Dame.
"Notre Dame cannot, without violating its sincerely held religious beliefs, subsidize, facilitate, and/or sponsor coverage for abortifacients, sterilization services, contraceptives and related counseling services, which are inconsistent with the teachings of the Catholic Church," says the university.
"This unprecedented, direct assault on the religious beliefs of Notre Dame and all Catholics is irreconcilable with American law," says Notre Dame.
Three years ago, when Obama spoke at Notre Dame, I optimistically wrote that a rising generation of Americans may see Notre Dame's greatest comeback -- not on an athletic field but in a conflict over fundamental questions of morality on which the Catholic Church takes an inalterable stand.
Well, the Fighting Irish just ran the first play in their comeback drive. It was nothing fancy -- just a crashing blow through the right side of the line, the sort of smash-mouth play a strong and confident team can run for first down after first down until they push across the opponent's goal line.
Americans who love our Constitution and individual liberty should send a volley cheer on high and shake down the thunder from the sky.
COPYRIGHT 2012 CREATORS.COM
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Shopping centre bucks trend as retail sector is transformed - This is Gloucestershire
Despite the tough environment, Bristol’s biggest shopping centre has continued to see an increase in sales and customers.
Cabot Circus opened in the autumn of 2008, just as the recession was getting under way in earnest, but has still managed to help propel Bristol into the top table of the UK’s retail market.
Land Securities, the property firm which owns the £500 million shopping centre, published its annual results, and it came as no surprise that the figures made for some sober reading.
The firm’s property portfolio is now valued at £10.3 billion, a two per cent increase on last year, but its profit before tax was down by more than 50 per cent to £515 million.
Revenue profit, a measure of the group’s cash generation ability, rose nine per cent to £299.4 million.
Chief executive Robert Noel, who recently took over at the firm, has admitted that the property market is still struggling to recover.
He said: “The world has changed as the eurozone contagion started to spread last summer and it hasn’t really started to recover from that point.”
Despite the downbeat view Mr Noel still believes the property firm is still set “absolutely perfectly” to deal with the tougher new environment of the property market.
He said: “There is an increasing realisation that we are not in a growth economy and that it is a fairly boring time
“But we have got our loan-to-value right down, we have got great interest in the buildings we have in development, and our balance sheet is bullet-proof. The only way we can grow right now is by taking on a bit more risk.”
However, locally the outlook appears to be a lot more healthy.
Kevin Duffy, centre director of Cabot Circus, said: “Cabot Circus has continued to perform well in 2012 and we remain positive about the future.
“Our tenants have reported an increase in sales this year; a notable achievement against a backdrop of continued economic uncertainty.”
He added “The number of people using our car park has also risen.
“As we move into the summer season, we expect to see footfall increase in Quakers Friars in particular as a result of our events programme, which will see a giant outdoor screen in the area for Wimbledon and the Olympics, a free food festival and weekly fresh produce market.
“In line with the national picture, we are seeing demand from potential tenants looking for quality retail space in the South West and there is active interest in all of our vacant units.”
As one of the UK’s largest retail landlords Land Securities has had to work hard to deal with what can only be described as a challenging market.
He said: “The retail sector is undergoing one of the most dramatic structural reforms in a generation and it is changing the way people shop.
“Shoppers are becoming more focused on malls which offer restaurants, cinemas and entertainment.
“The market has stopped growing so you need to work harder just to maintain the same momentum as before.”
Gur ends steady on scattered demand - MSN India
New Delhi, May 23 (PTI) The wholesale gur (jaggery) market remained steady in the national capital today as gur prices continued to be moved in a narrow range on lack of worthwhile buying activity and settled around previous levels.
Traders said little buying activity from stockists and retailers, mainly held gur prices around overnight levels.
The following are today''s quotations per quintal:
Gur chakku 3,150-3,250, pedi 3,200-3,250, dhayya 3,250- 3,300 and shakkar 3,300-3,400.
Muzaffarnagar: Raskat 2,625-2,700, chakku 2,650-2,850 and khurpa 2,550-2,600.
Muradnagar: Pedi 2,850-2,900 and dhayya 2,900-2,950.
PTI SDG RS RAH
Italian Classic Modern Contemporary Bedroom & Living Room Furniture Debuts at Wholesale Furniture Brokers - YAHOO!
Wholesale Furniture Brokers is introducing 30 new modern products including bedroom sets, sectionals, and sofa sets by True Contemporary on its US online store. "The new arrivals by True Contemporary feature unique classic Italian styles that haven’t been available at GoWFB.com before. We're excited to see how our customers react to the bold new designs."
Los Angeles, California (PRWEB) May 23, 2012
Wholesale Furniture Brokers has added 30 new products including bedroom sets, sectionals, and sofa sets by True Contemporary to its US online store, GoWFB.com. "Italian Classic Furniture is now a new style we're offering our customers," says Matt Holmes, Wholesale Furniture Brokers' Marketing Manager. "We're debuting the new products with free shipping and no sales tax to give our customers even more value when they order online from us."The Vanity White Classic Italian Bedroom Set features a wave design with light pink and off-white contrasting. The 6 piece contemporary bedroom furniture set retails for $3269 in the US. The Blossom Purple Bedroom Set is upholstered in a purple fabric and features a curved headboard. The 4 piece set retails for $4249 in the US. The Munich Teal Floss Fabric Bed is upholstered in teal fabric and retails for $4399 in the US.
The Saint Petersberg Leather Sectional Sofa is upholstered with two-tone fabric and white leather. The sectional includes 3 matching throw pillows and retails for $3289 in the US. The Liverpool Black Leather Circular Sectional Sofa features real leather on the seats and leather match on the back. The pieces can be arranged in any configuration. The leather sectional sofa retails for $2749 in the US. The Polaris Black Bonded Leather Sectional Sofa features 2 decorative lights, side drawer, and a half shelf. It retails for $3119 in the US.
The Metropolitan Grey Microfiber Mini Sofa Set is designed with inset crystals and upholstered with multi-toned grey fabric. It retails for $3339 in the US. The Cosmopolitan Red Mini Sectional Sofa features tufted velvet upholstery. The arms and back are designed with a gentle sloping curve. The modern living room furniture set retails for $3939 in the US.
Canadian shoppers interested in ordering the new True Contemporary products that are not yet available on Wholesale Furniture Brokers' Canadian online store, GoWFB.ca, can call for a quote.
About Wholesale Furniture Brokers
Wholesale Furniture Brokers offers price leading furniture with free shipping to online customers direct from the manufacturers in the USA and Canada. World-class customer service is provided to customers by telephone, email, and chat. Shoppers can choose from a growing collection of traditional, modern, and contemporary furniture styles for inside and outside of the home at Wholesale Furniture Brokers. Consumers do not need to pay a membership fee to buy from Wholesale Furniture Brokers.
Matt Holmes
Wholesale Furniture Brokers
(250) 377-3669
Email Information
Nearly half of consumers to be ‘social shoppers’ by 2021 - femalefirst.co.uk
The next generation of ‘social shopper’ is expected to emerge as a force to be reckoned with by 2021 with 41 per cent of the UK’s consumer population expected to be influenced by or using social media to make a purchase, according to new research from Barclays.
Amongst 25 to 34 year olds this figure is much higher with nearly half (45 per cent) of this age group already engaging in s-commerce. By 2021, the figure will have jumped to 73 per cent.
Richard Lowe, Head of Retail & Wholesale at Barclays, said: “Shopping has always been a social activity right back to the days when people bartered rather than paid for goods. It wasn’t until the arrival of e-commerce that the social aspect of shopping was removed.
“For most consumers the social element is fundamental – shopping it is a leisure activity in the British psyche – so being able to reintroduce this aspect into the online purchasing process is a powerful tool for retailers”.
Around 70 per cent of online shoppers are already active users of social platforms but the number of social shoppers is set to grow further as social micro-blogging websites, such as Facebook, Twitter and Pinterest increasingly blur the boundaries between retail channels in the same way mobile technology has done.
Where social media is really coming in to its own is as an influencer and multi-channel integrator rather than a direct sales channel. Users are receptive to new ideas, suggestions and recommendations when on social networking sites but are not in an active state of mind to purchase. Translated into revenues, in the next five years influenced sales are expected to more than double from £1.4 billion to £3.3 billion. This contrasts with direct sales which are expected to rise from £210 million to £300 million.
The retailers enjoying the greatest uplift in sales as a result of social media’s increasing influence are fashion, footwear, music, film and grocers.
Richard Lowe continues: “When someone you know and trusts makes a recommendation it’s extremely powerful and we’ve seen that the social shopper isn’t afraid to express online how much they want, love or dislike a product or service.
“This in turn creates a feedback loop on a product or brand. As more people post reviews, more people read them and, in turn, they give their own feedback which is picked up by a new group of consumers. Retailers should be exploring ways to tap into these communities in order to create more personalised shopping experiences”.
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