ShopToko.com - For Independent Retailers. Wholesale. No Minimums.
New York, NY (PRWEB) June 20, 2012
June 20, 2012, NEW YORK, NY—ShopToko.com is a revolutionary business-to-business ecommerce platform that creates a solution for the independent retailer. ShopToko provides independent retailers with a better way to buy and gives them the opportunity to bring new product directly to their customer base, without the inherent financial risks. ShopToko is essentially boutique wholesale with no minimums.CEO Liza Deyrmenjian and COO Katherine Danesi conceived and built ShopToko specifically as a resource for the underserved, overlooked independent retailer. “No one was focusing on the independent boutiques, yet those are the very stores that new brands depend on to get their start,” states Deyrmenjian. “The ongoing problem in retail is cash flow. It affects everyone across the industry from the major players to the boutiques,” adds Danesi. ShopToko gives retailers a better, less financially risky way to buy. It connects them with unique and trending product that can be purchased immediately with no minimums. ShopToko allows independents to participate in fast fashion and to compete with chain retailers and department stores. Deyrmenjian aims to “empower independent retailers by making them, collectively on ShopToko, the largest major in the world.”
ShopToko is growing quickly, with more than 2,000 retailers registered to date and close to100 brands having been sold on the site. Additional features will be added to the ShopToko.com this fall in order to facilitate further expansion.
About ShopToko.com
ShopToko, a new online fashion ecosystem, connects brands to independent retailers through online, curated sales. ShopToko allows the independent retailer to discover and buy new brands with no minimums, enabling them to test lines without risking cash flow. For more information about ShopToko, visit http://www.shoptoko.com
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Media Contact:
Caroline Andoscia // caroline(at)andoscia(dot)com // 212.475.2122 x701
Michelle Luz // michelle(at)andoscia(dot)com // 212.475.2122 x703
Caroline Andoscia
Andoscia Communications
(917) 207-5060
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