Sainsbury's sales boosted by Queen's Diamond Jubilee - Daily Telegraph Sainsbury's sales boosted by Queen's Diamond Jubilee - Daily Telegraph
free web site traffic and promotion

Wednesday, June 13, 2012

Sainsbury's sales boosted by Queen's Diamond Jubilee - Daily Telegraph

Sainsbury's sales boosted by Queen's Diamond Jubilee - Daily Telegraph

Online sales grew by more than 20pc following a revamp of the website that made it easier for customers to order products via their mobile phones.

The figures will be a boost to Sainsbury's after rival Tesco earlier this week announced a 1.5pc fall in sales in the UK, its third consecutive drop in quarterly trading.

Phil Dorrell, director of retail consultants Retail Remedy, said: "These robust Sainsbury's numbers are in stark contrast to those issued by Tesco earlier in the week. The two stores are going in entirely different directions.

"Whereas Tesco has become a Jack of all Trades, Sainsbury's has single-mindedly focused on British consumers and their shopping experience. It has shown good old-fashioned retailing discipline and the results are evident.

"This deliberately myopic strategy of concentrating on the UK and 'merely' delivering a positive grocery experience is working.

"Sainsbury's has focused on delivering for its customers and convincing its competitors' customers that it is a better place to shop and equally good value.

Mr King added: "Looking forward, we expect the market to remain competitive... [but] we remain well placed to continue to outperform the market."



No comments:

Post a Comment