Shopping for hunting land - Mississippi Business Journal Shopping for hunting land - Mississippi Business Journal
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Sunday, June 3, 2012

Shopping for hunting land - Mississippi Business Journal

Shopping for hunting land - Mississippi Business Journal

Shopping for hunting land

Whoever it was that said it’s a buyer’s market for hunting land is in serious need of revising their sound bites. From what I see and have had reported to me by interested buyers, a “buyers’ market” is anything but the truth when it comes to hunting land being easy to find and purchase.

The reality is that there is no shortage of decent hunting land for sale, but the rub comes trying to find sellers willing to sharpen their pencils and negotiate. When the real estate market is down as it has been for some years now, one expects to find a fair opportunity to buy. With hunting land, it doesn’t seem to be happening quite that way.

 

Case Scenario

Friend Barry from Flowood tried to buy land three separate times last fall and could not succeed. “I looked at two pieces of property up in Holmes County not far from the Hillside National Refuge. The first one has been hunted by the two owners, but they crossed up on their hunting management styles and decided to sell. One was willing, the other was not. I made what I thought was a fair offer to their initial pricing and was backed by the rural land real estate agent. I was turned down flat, no counteroffer was even made,” said this potential land buyer.

“A few days later the agent called with another piece of land in the same area. It was a larger piece of property than I wanted to buy, but he assured me the owner would subdivide it any way I wanted it. I printed off an aerial map of the site and marked off roughly 100 acres I was interested in. I gave them an offer $200 less per acre than their price. On the counter, the owner reduced his price by only $2 an acre. I took that to mean he didn’t really want to sell all that badly. He also balked on dividing the land to suit me.” He didn’t call the agent back.

“On my third try I looked at a piece of land in Madison County, but like my friend said, the price was too good to be true. I found out why. For one thing it paralleled the interstate highway with all its noise. There were multiple access points to the long strip of land all planted in pines and everything was littered with trash. I didn’t spend 30 minutes looking at that place,” noted Barry. He gave up after that.

 

Searching for Nirvana

I love the radio ads of birds calling in the background and fish flopping on the pond as a rural land lending outfit talks about them financing your “little piece of heaven” for recreation and investment. It’s not quite that easy these days.

Land buyers looking for a place to hunt need to decide up front what they are looking for and set a flexible budget to attain it. From my market analysis the price of good hunting land can range from $1,500 to $4,000 an acre or more. Pricing depends on location from population, easy highway access, land feature amenities, infrastructure in place like roads, trails, and food plots, available electricity and water.

Hunters should be clued into the habitat potential. Is the land one huge cutover from a previous timber harvest or does it have standing hardwoods? Is it a pine plantation? Is there natural water available? Are there open areas or all timber? Can the property be easily secured via one or two locked gates? Who are the neighbors nearby and what is their reputation? Do they hunt, run dogs, and manage their property for wildlife? Who has been hunting the place if anybody?

When you initiate your search for hunting land via an agent or searching market newspapers and real estate ads, keep your minimal preferences at the forefront. If you use an agent, fully communicate your desires, and keep stressing them if they stray from your demands. Make sure the agent is selling what you want to buy.

The search for a really good piece of hunting land might take a year, maybe more. It certainly is nothing to rush into over a month or so. Deer hunters should never let the dream of big antlers cloud their decision making. Never buy land during the rut.

 

Beware of Red Flags

Ask why a particular piece of hunting land is for sale. Good land rarely is. Is the owner distressed? Is it an estate sale? Was the property leased for the past ten years and the owner finally had to run the hoodlums off the place for overhunting it or doing damage?

If the place looks unused, grass grown up, trees down, gate off the post, then it may just have fallen on hard times. If the roads show signs of recent use, deeply rutted roads and trails, then find out why. Is the place relatively clean or trashed? What is the history of trespassing or poaching around the place? Are their neighbors nearby to ask? Good neighbors are always looking for good neighbors, but they may also be the ones that have been hunting the place.

Deer or turkey hunters in particular ought to be interested in any harvest information or records on the place. Is the owner a hunter or his family? Ask them about the hunting? If there are no food plots in place and no sign of hunting stands, then maybe it genuinely has not been used for some time.

All the while you walk the place be thinking about what work the place needs and what that is going to cost you. Hunting land with amenities in place is worth more. Land without hunting infrastructure should not command the same high market prices. Keep looking until you find just what you want, which could include land you want to mold and shape on your own.

It may not exactly be a buyer’s market out there for hunting land, but with enough effort most people will eventually find that private piece of land they can call their own.

 

John J. Woods, Ph.D., is vice president in charge of economic development and training, Eagle Ridge Conference and Training Center, the Workforce Development Center and contract training services at Hinds Community College in Raymond.


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Marketers React To News Of Google Shopping Changing To Paid Inclusion With Hope & Concern - Searchengineland.com

A few days after Google upended the ecommerce marketing world with the announcement of upcoming changes to what will now be called Google Shopping, many retailers and marketers we spoke with are positive about the switch, though there are definitely some serious concerns.

You’d think taking a product from free to paid would cause an outcry (and there is some of that) — but for many, instead, it’s an answer to long time concerns — concerns about control.

More Control = Happier Marketers

Cindy Starr, VP of external marketing at VistaPrint, a printing company with more than 65,000 products in its merchant feed, says the free Google Product search has been a fantastic source of business, and she believes Google Shopping could perform even better.

“It’s been quite successful for us,” she said. “It has one of our highest conversion rates. But, for our particular use, we’re excited about the changes. One of the things that we’ve been trying to do is get more volume and, with this, we can bid and get more volume. We’re excited about that possibility.”

Ryann Scrafford, marketing director of kids clothing retailer Axl’s Closet, agrees. “Outside of ensuring we had clean data, there weren’t any levers that we could pull to affect the channel’s performance,” he told us. “Replacing Google Product Search with PLA [Product Listing Ads] allows us the opportunity to compete against the large players in categories that we believe we provide a better assortment or experience in, and back off on the ones that we don’t through adjusting our bidding strategies.”

Hope For Better Reporting And Support For Decluttering

Besides increasing volume and tweaking settings, there’s also hope that reporting will improve now that Google is getting more money to support it.

“Frequently we see fluctuations in sales from week to week and are unable to determine what caused the increase or decrease which makes it impossible to optimize the channel,” said Scrafford.

Additionally, there’s marketer support for a de-cluttering of the search engine results pages for ecommerce-oriented queries, given how confusing it’s become in recent years.

“Google has done a lot to monetize the top portion of the search results for retail listings, that quite frankly the page has become littered with product listings, product extensions, shopping results, and a few regular organic listings, that it’s really hard for a retailer to stand out,” said Laura Thieme, CEO of Bizwatch Search Analytics.

Concern About Keywords

Still, even those, like Thieme, who were advocates of Google changing to a paid model are concerned about how the change might be implemented. Thieme says she recently learned the keywords a mid-market retailer client’s product listing ads (PLAs) were showing for. “We were absolutely shocked…[they were] not relevant, the costs were exorbitant, resulting in a horrible ROAS [return on advertising spend]. So, PLAs need to be improved, and, quite frankly, I’m glad they’re choosing to change the model, but not to paid inclusion,” she said.

Others are concerned that smaller retailers will suffer, given the money and time that will be required to manage product listing ads. Previously for companies with few changes in their products or pricing, Google Shopping could be nearly “set and forget” — but no more.

“Companies that relied on Google Shopping for a significant portion of their online revenue stream now face a daunting challenge of re-assessing their entire marketing mix, and seeing how reduced margins from sales in Google Shopping fit in,” said Brian Lewis, VP at Engine Ready.

What Does This Mean For 2012 Holiday Shopping?

Even more distressing is the timing of the change. Google hasn’t given a firm timeline, and, if you’re an online retailer, the all-important holiday season is right around the corner.

“The impact this could have on retail budgets for 2012 holiday season could be significant. Merchants need time to update their platform and coding requirements, and as a result, pricing and new requirements launched after September first, may not give retailers adequate time to respond to the changes in time for holiday shoppers,” said Thieme. “They should have this in place by July first, no later, to give retailers enough time to budget and programmatically update their feed requirements.”

Related Topics: Google: AdWords | Google: Product Search | Top News


About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

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