NEW YORK WHOLESALE

I was at the Coconut Grove Gallery Walk this past weekend and noticed a lady walking with an oxygen tank, it was unobtrusive except for the hose going up to her nose. I didn't ask, but after we engaged in conversation (we all do at gallery walks), she mentioned she was in Miami, visiting from Central America, because she was here for medical treatment. She was seeing an oncologist and getting treatment at one of the local hospitals.

What I found interesting was that while here, she was enjoying the art at the Gallery Walk and also visiting restaurants, shopping malls and spending money on a hotel stay while here for her treatment; and she had her whole family with her, all here enjoying what the city has to offer, spending money and having her live literally saved in the process!

Tourism was way up in Miami in 2011 thanks in large part to a 7.2 percent increase in international visitors to 6.5 million. But how many were here not so much to enjoy the sand, sun and fun, but for medical treatment? Many! That's quite a large chunk of the tourism budget.

Large amounts of money flood the area in the form of medical tourism and many people in the know, cater to these special clients. An unknown aspect of medical tourism is that the tourists pay for their own medical care, they don't use medical insurance, and in the process, they not only spend money on hospitals, doctors and medical treatment, but they spend money on hotel stays, restaurant, shopping and more and the patient usually has family members along for the duration.

Navigating the US healthcare system is no simple feat, even for us Americans. Patients needs much needed medical treatment, but how do they begin? This is where medical concierge companies come into play, like <a href="http://www.ornoa.com/">ORNOA</a> (Oncology Referral Network of America).

ORNOA is a patient navigation service developed by Miamian Maria Freed. They've treated over 500 patients in almost two years.

"We provide patient navigation services for these members, and also direct patients to non-members because the goal is to match the patient to the most appropriate provider in South Florida. In light of the continued loss of professional income and the impending 27.4% reduction in Medicare reimbursement , local private practice physicians are starting to pay attention to the international market," says Maria.

In the last 18 months, 70% of the patients have been insured, and 30% were self pays. Medical concierge services negotiate fees for patients that have no insurance. Physicians are attracted to international cases because they offer higher reimbursement than Medicare or Medicaid local patients. In Miami Dade 1/3 of residents have no insurance coverage.

International health insurance carriers are looking for value, and no longer automatically refer to the big hospitals in South Florida, because they deem their fees as too high and service offered to their patients is not optimum. Medical Tourism continues to evolve with many more patients seeking care in places other than the U.S. However, there are still more people who travel to the U.S. for healthcare yearly (approximately 3 million) than travel to any other country.

The strongest service lines for international patients coming to South Florida include oncology, orthopedic surgery, cardiovascular, general surgery and pediatrics.

The next time you're lying out at the pool and shopping at Dadeland, consider the fact that the person right next to you may just have had their life saved last week!