Published at 08:54, Saturday, 19 May 2012
THE Lanes Shopping Centre in Carlisle has won a marketing award for using local people in an advertising campaign.
Commercial director David Jackson and marketing manager Janet Murray collected the award at a dinner in London.
Marketing experts from across the retail property industry were celebrated at the annual shopping centre marketing awards, organised by British Council for Shopping Centres.
Janet said: “We initiated a campaign using local faces to reflect our retail brands and create a clear identity for The Lanes, producing a set of commercials that were eye-catching, retail focused and unique to Carlisle.”
The feedback from the BCSC marketing awards said the campaing showed; “strong involvement with retailers and encouraging performance in both sales and footfall”.
It added: “Using store managers in the TV adverts to promote brands is truly collaborative. The inclusion of external observations from other business shows the impact and a noticeable difference locally.
“And rarely do you see this level of participation or collaboration with retailers when putting together a marketing campaign.”
The award was presented by rugby player Austin Healey.
Joe Hendry, leader-elect for Carlisle City Council, said: “I’d like to pass on my congratulations to The Lanes in achieving this nationally recognised marketing award.
“Collaboration with their retailers and local businesses has proven to be a success for all concerned. Their innovative approach should be commended, well done to The Lanes.”
Last week, The Lanes retailer Debenhams announced it was planning a multi million upgrade to its store, due to begin on May 28.
PMcClounie@cngroup.co.uk
Published by http://www.newsandstar.co.uk
Building work at Bluewater dining area takes shape (From This Is Local London) - This is london Calling
Building work at Bluewater dining area takes shape
2:50pm Saturday 19th May 2012 in News By Jim Palmer
CONSTRUCTION is well underway at Bluewater shopping centre’s Wintergarden dining area.
Dartford MP Gareth Johnson visited the building work last Friday (May 11) to mark the completion of the pouring of 200,000 litres of concrete to support the floor.
When it is completed in the Autumn, the Wintergarden will seat 50 per cent more diners, with 1,000 places and ten food brands.
Mr Johnson said: “It is very exciting to see Bluewater evolving once again. The redevelopment of the Wintergarden joins the Plaza and Glow in broadening Bluewater's already extensive offer, not only for visitors from throughout the South East, but for the immediate local community.
"I am also delighted, but not surprised, that Bluewater remains committed to creating other benefits for the community through this project, including employment and training."
Women and shopping explained - heraldsun.com.au
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