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As we all know, the retail landscape has seen unprecedented change over recent decades, as the advent of national chains and convenience shopping saw the demise of many of the country’s once-cherished independents.

However, the tables are quietly turning and as the high street continues to hit crisis, the expert opinion is that the future of British shopping lies in a concerted community focus.

This can be seen in the continued success of Queensgate, which has always and continues to offer a truly diverse retail mix, as Sam Eastwood, centre director, explains:

“Last December saw retail-expert, Mary Portas, unveil a high-profile, independent review into the state of the UK High Streets’ which showed that up to a third were ‘degenerating or failing’. The report claimed that the reason for this is a notably outdated retail model which no longer serves the needs of the modern shopper. Also the national surge in convenient, out-of-town retail parks, weakening the lure of city centre destinations for the busy shopper.

“On a more positive note, the consensus was that this by no means the end for city centre shopping, however rapid change is paramount. For the consumer looking for a more than a fast purchase, scope remains for those seeking a more holistic, enjoyable retail day-out. Portas revealed a burgeoning demand for a more vibrant, eclectic shopping experience whereby town centres offer a wide range of local services to create a richer retail, cultural and community hub.

“Fortunately for Queensgate, we are proud to say that we have always strived to provide a deeply-rooted community service and unique retail mix.  Today, for example, we have over 25 independent stores, equating to almost a quarter of the centre; far above that of the national average.

“Since the centre’s inception, the importance of differentiation has been clear. This is seen in the popular Westgate Arcade, a charming alcove full of intriguing boutiques for customers to explore and covering everything from accessories and jewellery to hairdressing and food. This eclectic mix of independent retailers offers a truly different experience for visitors - an escape from the high street buzz for shoppers seeking something unique and original.

“Of course, most shoppers will know of our Reflections café and Michael John hairdressers, both of which have been at Queensgate since the very beginning in 1982. Both businesses continue to thrive and are built on delivering a personable approach. While many nationals continue to struggle, this clearly shows how the independent factor and something as simple as a friendly, familiar face can make all the difference in these trying times.

“Conversely, the advent of independent stores is a great way to support the local economy. In terms of new or young businesses, Queensgate, with its diverse unit sizes and varying rental tones, offers an opportune starting point for those looking to operate in a city centre environment. Indeed, occupying a city centre location is not the cheapest option but the initial outlay can pay in dividends in the longterm; they key is to understand the market and create a retail offer which engages and excites shoppers.

“A good example is The Oculist which has enjoyed major success since launching in Westgate Arcade, having quickly built up a strong and regular client base. It is also a good stepping stone for small traders to evolve into retailer units as they grow and expand their client base.

“Ultimately, however, whether a national or individual retailer, retailers must remember that the customer will always gravitate towards quality and value. At Queensgate, for example, our recent high street additions, Pandora and Schuh, have shared the same success as new independents Maysons and The Oculist, all of which are flourishing despite the difficult economy. The reason for this is the fact that they know their market, they understand their customer, have a personalised customer service, maintain have a fully honed brand concept and simply keep getting it right. “That’s not to forget the fundamentals at centre management level as well. Something as simple as car parking, for example, can make all the difference to a centre’s footfall power. At Queensgate we have always strived to provide the best car parking facilities possible for our shoppers, at highly competitive prices, to make coming to the centre as easy as possible. Only last year, we started a £10 million refurbishment project to completely refurbish and regenerate all four centre car parks which continues to gain pace.

“It might sound simple but something as basic as a well-maintained car park can make all the difference; it is about streamlining the ease of the customer journey, creating a good first impression and, ultimately, ensuring customers are in the right mood to shop.

“Testament to our efforts, Peterborough was recently revealed by a new Retail Risk report by Shopping Centre magazine as one of the UK’s safest towns to invest in. This clearly demonstrates that, amid a weakened economy, it is those retail hubs which do not become yet another faceless modern complex but retain a local focus, personality and individuality which will survive.

“This is clearly reflected in the council’s continued investment in Peterborough’s Cathedral Square, in order to improve the retail landscape, creating a vibrant atmosphere which attracts further retailer investment.

“Indeed, all the favourite national retailers make up a major part of Queensgate, such as recently launched Fat Face, Jack & Jones, Hotter Shoes and the soon to arrive Primark but, as a reflecting the needs of its community, we dually recognise the importance of ensuring a quality, local offer. This is what has always made Queensgate stand out from the busy shopping crowd, creating a vibrant, distinguished retail experience designed to keep customers coming back. And so, as the revival of the UK’s independents fast emerges, we look forward to expanding the mix even further.”

For further information go to: www.queensgate-shopping.co.uk

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